Tha logo and naming for national pay system. The name of Russian fairytale bird Finist sound alike “FINanceEAST”. As the general product of the pay system (plastic card), the legendary Finist was impossible to loose, every time it returned back to the master.
The Finist bird with wings sprung open reminds of the flames and Cyrillic symbol “Ф”. The outline is in a shape of an onion. This shape is typical for Russian architecture.