Riga, the capital of Latvia, is beautifully situated on the Baltic Sea coast. The city draws visitors with its stunning architecture and inviting, friendly atmosphere.
The city’s logo, a smiling face, creates an instant emotional connection, symbolizing Riga as a place of warmth and positivity.
Slogan
The slogan ties Riga to the idea of happiness, making this emotion part of the city’s identity.
Pattern
The refined, muted color palette captures the essence of Baltic charm, evoking a serene and laid-back lifestyle.
Souvenirs
Roles: branding, art direction, creative direction, management, analysis, consumer insights, identity design
