A series of studies in the milk, chocolate, and cereals categories.   Challenge The exit of major brands from the Russian market created a need for retail chains to fill their shelves with products, leading to the...

A specialized platform for discussing new trends in the banking sector.   Challenge The banking industry, traditionally one of the most conservative, has begun to undergo significant changes. The number of financial instruments has multiplied, creating a...

One of the largest owners of regional-scale shopping centers. ‍ Challenge A significant portion of tenants had left the country, and online shopping was increasingly capturing market share from physical stores each year. The challenge was to...

MIMS is the Moscow International Motor Show and exhibition for automotive maintenance products.   Challenge For many years, ABRO has participated in automotive exhibitions in Moscow, Frankfurt, and Las Vegas. Over time, what was once a vibrant...

Flash is a specialized graffiti paint in the mid-price segment, produced by Abro Ind.   Challenge: A new market segment emerged—mural painting for building facades. The existing quality of ABRO’s aerosol paint did not meet the standards...

Abro Industries a global leader in automotive chemicals, Abro Industries operates in over 185 countries worldwide.   The Challenge Expand market share in Russia’s paint segment by launching a specialized spray paint designed for graffiti artists. The goal...