Abro Industries a global leader in automotive chemicals, Abro Industries operates in over 185 countries worldwide.
The Challenge
Expand market share in Russia’s paint segment by launching a specialized spray paint designed for graffiti artists. The goal was to overcome the brand’s DIY image and introduce a new product line specifically tailored for street art.
The Solution
To break free from ABRO’s DIY perception, we chose a bold, provocative brand name and crafted a design inspired by graffiti culture. To generate buzz, we featured tags from renowned street artists directly on the packaging, turning the product into a canvas for creativity.
The Result
This approach boosted brand awareness organically and built loyalty within the graffiti community. The paint became so popular that it eventually accounted for up to a quarter of ABRO’s revenue in Russia.
Roles: brand management, launch strategy, market research
