Flash is a specialized graffiti paint in the mid-price segment, produced by Abro Ind.
Challenge: A new market segment emerged—mural painting for building facades. The existing quality of ABRO’s aerosol paint did not meet the standards required by artists. A new product needed to be developed.
Solution: We conducted an analysis of competitors’ prices and identified a niche between the traditional budget paint segment, where ABRO dominated, and specialized European brands. After studying paint sales, we realized that the majority of sales came from a few specific colors. We conducted a series of interviews with artists to determine their paint requirements and developed a vibrant palette focusing on the most in-demand colors.
Result: We successfully launched the brand with minimal investment and maximized product turnover speed.
Roles: brand positioning, launch strategy, competitor analysis, campaign management, market research
