Urai is a small oil town nestled in the heart of Central Siberia, with a name that echoes «Near Heaven» in Russian. The logo draws inspiration from the traditional patterns of the indigenous Khanty and Mansi tribes, while the letter «U» is cleverly shaped like an oil gusher, symbolizing the town’s lifeblood. The color palette reflects the natural rhythm of the seasons, connecting the community to the changing landscape.
Roles: branding, art direction, creative direction, management
