A specialized platform for discussing new trends in the banking sector.
Challenge
The banking industry, traditionally one of the most conservative, has begun to undergo significant changes. The number of financial instruments has multiplied, creating a demand for specialists capable of assessing and responding to the rapidly evolving landscape.
Solution
We created a platform where banking professionals could discuss innovations and trends in financial and technological solutions in an informal setting. Membership in the club is free, but strictly by invitation only.
Result
We established a private club for banking strategists, with over 200 specialists from the largest financial institutions becoming members. Over the course of 7 years, approximately 50 meetings were held, with more than 30 participants at each session. Partners of the club included the New Economic School (NES), Renaissance Credit, Frank Research Group, and Banki.ru.
Roles: team collaboration, leadership, launch strategy, brand positioning, problem-solving
