Sokolniki Park is one of Moscow’s largest and most historic forest parks, established under the reign of Peter the Great. Originally a royal hunting ground for falconry, it now offers a unique mix of landscaped leisure spaces and untouched wilderness, where beavers and elk roam freely.

Pattern
The design concept centers around the idea of «unseen presence.» In the forest, many of its creatures remain hidden from sight. The pattern subtly conceals the profiles of five animals—wild boar, elk, squirrel, hare, and fox—using seamless tiling reminiscent of M.C. Escher’s art. Floral and foliage elements are inspired by the timeless designs of William Morris and the Arts and Crafts movement.

Souvenirs
A collection of bespoke souvenirs has been crafted, incorporating the park’s signature style and the intricate pattern, offering visitors a lasting memory of their experience.

Visitor engagement
To enrich visitor interaction, we created a series of whimsical stories, akin to urban legends. One legend recounts the origin of a uniquely shaped lollipop found only in Sokolniki:

«Since the late 19th century, Sokolniki has been famous for its summer tea gatherings, where Muscovites gathered with their families. For children, the most coveted treat was the lollipop. To make these gatherings even more special, local confectioners crafted lollipops in the shape of a falcon, giving rise to the legendary ‘Sweet Falcon’.»

Wayfinding system
The wayfinding system plays an integral role in the park’s identity. I developed the complete design language, including infographics, color schemes, map layouts, as well as signage and information displays, ensuring a seamless and intuitive visitor experience.

Roles: creative direction, art direction, 3D visualization, 3D modeling, branding, identity design, infographic design, trend forecasting, consumer insights, content strategy, brand positioning, competitor analysis